Studio Note #30: It’s Time to Take a Look at Your Brand.
Anchor Energy is one of our legacy clients. From day one they have been committed to a high standard for their brand.
Note: This post is a plug. Didn’t want you to think this was an attempt to disguise a plug as thought leadership (which is probably an oxymoron anyway). In any event, please come back for a pure post on Monday, August 10. 🙌
A lot of businesses know something about their brand isn't working.
The website feels dated. The messaging has gotten muddy. The logo doesn't quite fit anymore. Sales materials have been assembled over the years by different people with different ideas. Maybe the business itself has changed significantly, but the way it presents itself hasn't kept up.
The hard part is figuring out what actually needs to change.
That's why we created the Strategic Brand Assessment.
It's an objective review of how your business presents itself today, from the perspective of someone who hasn't been staring at it every day for the last five years.
We look at your visual identity, website, messaging, positioning, customer experience and the other places your brand shows up. We look for inconsistencies, missed opportunities and places where what you're communicating doesn't line up with the business you've actually become.
More importantly, we help separate the things that are actually hurting you from the things you might just be tired of looking at.
Because not every business needs a rebrand.
Sometimes the identity is solid and the website is the problem. Sometimes the website looks great but nobody can figure out what the company actually does. Sometimes everything works individually but none of it feels like it belongs to the same business.
And sometimes, yes, the whole thing needs attention.
The Strategic Brand Assessment is designed to tell you where you stand before you start spending money fixing things.
There is no requirement to hire VNDR Studios afterward. There isn't a predetermined project waiting at the end. You get an independent assessment of the current state of your brand, what appears to be working, what isn't and where the biggest opportunities for improvement exist.
If you decide to move forward with a larger branding engagement with VNDR Studios, the cost of the assessment is credited toward that work.
If you don't, you still leave with something valuable:
Clarity.
Before you redesign the website, replace the logo or launch another marketing campaign, it helps to know what problem you're actually trying to solve.
The Strategic Brand Assessment is $750.
If your brand feels like it isn't keeping up with your business, start there.