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      <image:title>Studio Notes - Studio Note #74: Sorry, I Only Do Cold Calls. - Make it stand out</image:title>
      <image:caption>Don’t call us. We’ll call you.</image:caption>
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      <image:title>Studio Notes - Studio Note #73: Guilty by Association. - Make it stand out</image:title>
      <image:caption>Sure is hard to be the good apple in a rotten bunch.</image:caption>
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  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-72</loc>
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      <image:title>Studio Notes - Studio Note #72: What’s it For? - Make it stand out</image:title>
      <image:caption>Good conversations leave something behind.</image:caption>
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    <loc>https://www.vndrstudios.com/studio-notes/studio-note-71</loc>
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      <image:title>Studio Notes - Studio Note #71: Ithaca. - Make it stand out</image:title>
      <image:caption>The long way back.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-70</loc>
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      <image:title>Studio Notes - Studio Note #70:  You Built the Room. - Make it stand out</image:title>
      <image:caption>You built the room. We think that should count for something.</image:caption>
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  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-69</loc>
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    <lastmod>2026-10-01</lastmod>
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      <image:title>Studio Notes - Studio Note #69: Without Feedback. - Make it stand out</image:title>
      <image:caption>Now we wait.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-68</loc>
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    <lastmod>2026-10-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/b3bd5bac-d4d0-4450-979c-09fab818912c/breaking_rope.png</image:loc>
      <image:title>Studio Notes - Studio Note #68: What Breaks First? - Make it stand out</image:title>
      <image:caption>Growth finds the weak spot.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-67</loc>
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    <priority>0.5</priority>
    <lastmod>2026-09-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/aa29b359-0f32-495b-bb29-d5736cffcab0/nobody_cares.png</image:loc>
      <image:title>Studio Notes - Studio Note #67: Nobody Cares Yet. - Make it stand out</image:title>
      <image:caption>Three followers. Plenty of room to grow.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-66</loc>
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    <lastmod>2026-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/1790650584808-UOYSSKLT26KVPNBDG2VC/see_yourself.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #66: Before You Pitch. - Make it stand out</image:title>
      <image:caption>The pitch works better after they recognize the problem.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-65</loc>
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    <priority>0.5</priority>
    <lastmod>2026-09-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/1790366933844-D7YYMR6LCKW2P0IBDO2Z/stuck.png</image:loc>
      <image:title>Studio Notes - Studio Note #65: Stuck. - Make it stand out</image:title>
      <image:caption>Not every click feels like progress. It still counts.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-64</loc>
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    <lastmod>2026-09-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/1790366365486-O3DE44FLMIEQ04CIW000/the_last_box.png</image:loc>
      <image:title>Studio Notes - Studio Note #64: The Last Box. - Make it stand out</image:title>
      <image:caption>Almost done still has to get packed.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-63</loc>
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    <lastmod>2026-09-25</lastmod>
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      <image:title>Studio Notes - Studio Note #63: Five Percent Everywhere. - Make it stand out</image:title>
      <image:caption>A little in everything can still feel like nothing.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-62-lead-with-what-matters</loc>
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    <lastmod>2026-09-23</lastmod>
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      <image:title>Studio Notes - Studio Note #62: Lead With What Matters. - Make it stand out</image:title>
      <image:caption>The one they're looking for is the one that matters.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-61</loc>
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    <lastmod>2026-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/f20abb1e-b6f5-4176-aa2a-dcd8d0d82d78/eames_chair_blog.png</image:loc>
      <image:title>Studio Notes - Studio Note #61: The Risk of Not Taking Risks. - Make it stand out</image:title>
      <image:caption>The difference isn't always what you do. Sometimes it's how you do it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-60</loc>
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    <priority>0.5</priority>
    <lastmod>2026-09-18</lastmod>
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      <image:title>Studio Notes - Studio Note #60: The Wrong Answer, Done Right. - Make it stand out</image:title>
      <image:caption>Sometimes, a flyer just isn’t enough.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-59</loc>
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    <priority>0.5</priority>
    <lastmod>2026-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/1789670779227-CEGZYDPJX19GOCLVFVD3/unsplash-image-ZLBzMGle-nE.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #59: Visual Intelligence is a Thing. - Make it stand out</image:title>
      <image:caption>This installation by artist Gabriel Dawe is composed entirely of thread and steel hooks, meticulously and mathematically entwined to create a prismatic effect that shifts as light and the viewer move around it. It has nothing to do with graphic design. Which is precisely why a designer should be interested in it and draw inspiration from it.</image:caption>
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    <lastmod>2026-09-17</lastmod>
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      <image:title>Studio Notes - Studio Note #58: The Second Client. - Make it stand out</image:title>
      <image:caption>The first client doesn’t always trigger the second one.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-57</loc>
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    <priority>0.5</priority>
    <lastmod>2026-09-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/d65eb12c-423d-407f-97e8-14d8f9538745/startup_week_blog.png</image:loc>
      <image:title>Studio Notes - Studio Note #57: I Kind of Don’t Care. - Make it stand out</image:title>
      <image:caption>I’m probably supposed to be in that chair.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-56</loc>
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    <lastmod>2026-09-14</lastmod>
    <image:image>
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      <image:title>Studio Notes - Studio Note: #56: Less Room to Get It Wrong. - Make it stand out</image:title>
      <image:caption>Grim Studio’s booth in Artist Alley at Fan Expo Dallas. Image from their instagram feed.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-55</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/5144fbfe-90a8-4d74-b31a-382467d24c97/accountability_blog.png</image:loc>
      <image:title>Studio Notes - Studio Note #55: Ask Me Wednesday. - Make it stand out</image:title>
      <image:caption>Accountability is just a deadline with witnesses.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-54</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/1789416602258-C3BFO2MT7S0M5XGESFFN/need_path_blog.png</image:loc>
      <image:title>Studio Notes - Studio Note #54: They Already Told You. - Make it stand out</image:title>
      <image:caption>You can design the path. You can’t decide where people walk.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-53</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/948441fe-e0c8-42ec-b2f2-652d33c2951e/decisions_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #53: Nobody Sees the Decisions You Didn’t Make. - Make it stand out</image:title>
      <image:caption>Like Highlanders, there can be only one.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-52</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/824af799-37f8-4bd1-b7b3-723ab17eb55d/thing_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #52: The Thing Before the Thing. - Make it stand out</image:title>
      <image:caption>Sometimes you don’t need the whole business. You just need enough to knock on the first door.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-51</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/1788647806052-0PAB81M58SK7Z8YSPTIQ/unsplash-image-cUvDFlFv-Ds.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #51: Good Brands Leave Room. - Make it stand out</image:title>
      <image:caption>Good structure defines the space. It doesn’t have to close it off.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-50</loc>
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    <priority>0.5</priority>
    <lastmod>2026-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/1788482135743-OAMOD4P8OTE2XGDFOY32/blog_graveyard.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #50: The Internet Is a Graveyard of Abandoned Company Blogs. - Make it stand out</image:title>
      <image:caption>Not updating your blog is worse than not having one.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-49</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/1788480186932-GNREUPBC7PALQ7WGHVJ6/leo_familiarity_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #49: The Familiarity Problem. - Make it stand out</image:title>
      <image:caption>When you spot your “brilliant” idea in the wild.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-48</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/431711ea-41cb-42b0-8d44-8ffe48fab7c5/brand_name_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #48: A Good Name Has to Survive the Real World. - Make it stand out</image:title>
      <image:caption>A good name has enough open ground around it to plant a flag.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-47</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/72a8af70-2579-4877-a393-ae4f0a75df6b/three_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #47: Now We’re Three. - Make it stand out</image:title>
      <image:caption>Every big thing starts with a few people who believe it can work.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-46</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/358329c3-6359-45e4-b36e-2efe935fb051/flyers_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #46: Everything Can’t Be Important. - Make it stand out</image:title>
      <image:caption>Everything Everywhere All at Once is a great movie, but a terrible way to build a homepage. Without thoughtful editing, your site can look like a college student center’s bulletin board.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-45</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/328386c3-1a72-4f4a-a7e5-e7d4060edaac/peter_cullen_blog.webp</image:loc>
      <image:title>Studio Notes - Studio Note #45: Be Strong Enough to Be Gentle. - Make it stand out</image:title>
      <image:caption>Peter Cullen’s work as Optimus Prime embodied what makes a true hero.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-44</loc>
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    <priority>0.5</priority>
    <lastmod>2026-08-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/19c18b7c-0a6c-49a0-b537-2c72d5bde98b/kusama_portrait_blog.webp</image:loc>
      <image:title>Studio Notes - Studio Note #44: The Language of Infinity. - Make it stand out</image:title>
      <image:caption>Portrait of the Artist: Jose Fuste Raga / Gamma-Rapho via Getty Images file</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/7f866a66-91d5-492b-835a-27e667448eaf/infinity_mirror_kusama_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #44: The Language of Infinity. - Make it stand out</image:title>
      <image:caption>Yayoi Kusama (Japanese, born 1929), All the Eternal Love I Have for the Pumpkins, 2016, wood, mirrors, plastic, glass, and LEDs. Collection of the artist. Courtesy of Ota Fine Arts, Tokyo/Singapore and Victoria Miro, London. © YAYOI KUSAMA.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/1787870567421-LBW8ES6PA7TQ4SGW6UJM/Carousel_01_Yayoi-Kusama-Louis-Vuitton-in-Paris.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #44: The Language of Infinity.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/1787870567429-2GYMJB57ZRRIG7XO0B2E/carousel_02_louis-vuitton-yayoi-kusama-polkadots-stores-1_dezeen_2364_col_0-852x569.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #44: The Language of Infinity.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/1787870568557-DNR7YJHXM52F7FCS4L83/carousel_03_kusama_vuitton.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #44: The Language of Infinity.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/1787870569664-HB1ZGZ8NTK5GN3MXN3KY/carousel_05_kusama_blog.jpeg</image:loc>
      <image:title>Studio Notes - Studio Note #44: The Language of Infinity.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/1787870568590-V3RLTPDR805W5YDJVIIN/carousel_04_kusama_blog.webp</image:loc>
      <image:title>Studio Notes - Studio Note #44: The Language of Infinity.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/1787870569707-I5UJ8OA2V8QKZIJQDXXL/kusama_vuitton_blog.jpeg</image:loc>
      <image:title>Studio Notes - Studio Note #44: The Language of Infinity.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-43</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/8bf0e63f-1af5-4305-9eb5-d1912f34bf75/tim-curry_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #43: There Is No Halfway to Transylvania. - Make it stand out</image:title>
      <image:caption>In all of Curry’s performances, the face changed, dramatically. The commitment never did.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-42</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/60b3e8b0-adb4-4909-a7f6-ceabf86a97ff/dolly_blog_square.webp</image:loc>
      <image:title>Studio Notes - Studio Note #42: Remembering Dolly Parton: A Life of Music and Kindness. - Make it stand out</image:title>
      <image:caption>Dolly Parton, photo by Irving Penn</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-41</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/b5058009-7da8-414a-b496-e87f7a6d8502/wheatpaste-poster_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #41: Do Things Worth Talking About. - Make it stand out</image:title>
      <image:caption>Everything on that wall was made to get someone's attention. Eventually it all becomes wallpaper.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-40</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/1787370269581-7PRMVI8DICEO7R0AKGYK/unsplash-image-WkAIAf3l4zg.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #40: The Company Can’t Be Just a Product. - Make it stand out</image:title>
      <image:caption>Success is rarely linear; it involves twists, setbacks, and detours that shape growth and resilience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-39</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/8f7da4a5-6d1d-478b-8ce1-31549ecd14b1/trailer-for-wes-andersons-the-grand-budapest-hotel-2.webp</image:loc>
      <image:title>Studio Notes - Studio Note #39: Presentation Creates Expectation. - Make it stand out</image:title>
      <image:caption>While this still from Wes Anderson’s film, The Grand Budapest Hotel, is an exaggerated monument to the idea that presentation creates expectation. The environment, uniforms, posture, signage and ritual are already telling you, these people know what they're doing.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-38</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/1787163296794-UZB6BOPTYT5NKFV3QP24/strategy_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #38: You Can’t Add Strategy at the End. - Make it stand out</image:title>
      <image:caption>Strategy works better before the walls go up.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-37</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/c3d9c0ca-9968-4360-ada7-824ee2ce3040/sticker_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #37: Sticker Placement is Earned. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-36</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/be35160c-ec9f-485a-921b-1fdfffdc7ac2/iceburg_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #36: You Can Know Too Much About Your Own Business. - Make it stand out</image:title>
      <image:caption>You know what’s below the surface. Your customers don’t.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-35</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/e9a048dc-42b9-458d-b22d-7004dbae4ce0/meltz_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #35: The Product is New. The Feeling isn’t. - Make it stand out</image:title>
      <image:caption>The nostalgia is real with these little guys.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/5a126027-dffd-4575-81a5-808aea1e0fc7/pink_panther_ice_cream.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #35: The Product is New. The Feeling isn’t. - Make it stand out</image:title>
      <image:caption>Pink Panther was peak!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/5e1d0721-cbbb-494b-8f5e-c1f0853f1630/retro_doritos.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #35: The Product is New. The Feeling isn’t. - Make it stand out</image:title>
      <image:caption>When they reissued this flavor in this packaging, immediate add to cart.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-34</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/264d397e-9502-43ea-810b-3b1bafd078ec/good_enough.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #34: Good Enough is Usually Expensive. - Make it stand out</image:title>
      <image:caption>Good enough can get the job done, but professionalism often takes a hit.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-33</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/b5f9017d-2a88-4ad1-9e8e-295aa80d6144/odyssey_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #33: As it was Intended. - Make it stand out</image:title>
      <image:caption>Bennie Safdie as Agamemnon is a prime example of how much packaging can make a radical difference in perception.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-32</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/7cff3a5e-7271-453a-aded-12662624172f/koozie_promo_post.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #32: Small Jobs Deserve Good Ideas. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-31</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/3f006262-3dd8-4a52-9b8e-cbfaaaa61888/boat_drink_koozie.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #31: Wasting Away in Margaritaville. - Make it stand out</image:title>
      <image:caption>I didn’t know what a Parrothead was until today.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-30</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/3426f720-a3ec-4b40-b532-aad286d09c9b/anchor_gear.png</image:loc>
      <image:title>Studio Notes - Studio Note #30: It’s Time to Take a Look at Your Brand. - Make it stand out</image:title>
      <image:caption>Anchor Energy is one of our legacy clients. From day one they have been committed to a high standard for their brand.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-29</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/45c73e0f-87d4-41a7-b5d1-5be8d31612ff/collecting_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #29: Nobody Starts at the End. - Make it stand out</image:title>
      <image:caption>Personal collection, featuring works by Mark Ryden, Margaret Meehan, Zachary Rossman and Cody Hudson.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-28</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/61042a08-7fa7-4f41-883d-a244a10d2c5c/tool_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #28: Buying the Tool isn't the Work. - Make it stand out</image:title>
      <image:caption>Adding tools feels like progress. Building actually is.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-27</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/2f81b60a-4fc2-4efb-9179-4c671538459e/IRL_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #27: Don’t Forget About Real Life. - Make it stand out</image:title>
      <image:caption>Don't underestimate the power of showing up in the real world.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-26</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/f1301ac8-2c90-440e-b8e6-83ab29713a33/parking_lot_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #26: When the Lines Start to Fade. - Make it stand out</image:title>
      <image:caption>Clarity is a huge amplifier.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-25</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/73544084-54b8-4ec2-8a41-dd099a7dfcf4/aviation_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #25: What Are You Really Paying For? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-24</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/ed67015b-cc27-4405-99cc-7677aa30c9f4/theater_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #24: What Did You Mean? - Make it stand out</image:title>
      <image:caption>I mean seriously, how great would this be?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-23</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/a3bc9597-01d2-47ea-b260-af8be5cd7814/tools_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #23: Tools Are Not Talent. - Make it stand out</image:title>
      <image:caption>The outcome is to be marveled at. The tool is the smallest part of it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-22</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/e9e95530-a838-4f1e-a0c1-ae8300295fca/suki_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #22: Evidence. - Make it stand out</image:title>
      <image:caption>Suki Waterhouse live at The Fillmore, 07.28.26, Photo by Scarlett</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/3d91856a-bc6d-49f9-9a90-ccea6ae85a8f/strokes_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #21: Is This It? - Make it stand out</image:title>
      <image:caption>The Strokes, live at Red Rocks, July 22, 2026.</image:caption>
    </image:image>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/e07c118f-5260-4b9a-b44d-e3aebb90ad12/playlist.m3u8</video:content_loc>
      <video:thumbnail_loc>https://video.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/e07c118f-5260-4b9a-b44d-e3aebb90ad12/thumbnail</video:thumbnail_loc>
      <video:title>Studio Notes - Studio Note #21: Is This It?</video:title>
      <video:description>Enjoy this mediocre phone clip of The Strokes performing Last Nite at Red Rocks 7.22.26.</video:description>
    </video:video>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/c395a790-b9a4-4b68-9e78-bc44141c1e46/explanation_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #20: If You Always Have to Explain it… - Make it stand out</image:title>
      <image:caption>Clarity beats curiosity.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/81c29060-1822-4350-8679-19fa865e922d/shopping_cart_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #19: The Squeaky Wheel. - Make it stand out</image:title>
      <image:caption>The store did everything right. I only remember the crappy cart.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-18</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/1784753489621-U3ZK25WU30DZ81B475Z3/service_blog.png</image:loc>
      <image:title>Studio Notes - Studio Note #18: You're Not Competing with Your Competitors. - Make it stand out</image:title>
      <image:caption>The experience starts long before the product.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/e127c3dc-9e65-4816-ad58-52072cbe83be/service_van_blog.png</image:loc>
      <image:title>Studio Notes - Studio Note #17: People Trust Evidence Before They Trust Expertise. - Make it stand out</image:title>
      <image:caption>Inspiring confidence when you show up, is more than half the battle.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-16</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/c75b0a2f-60de-4a3f-9ea1-ae1ab2746531/billie_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #16: When Extraordinary Becomes Ordinary. - Make it stand out</image:title>
      <image:caption>Billie Eilish and her brother Finneas, performing live at one of our private exhibition previews.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e0168ee3f5c33203ad79d5/39fd311e-ee53-4853-a166-555711886f78/opinions_blog.jpg</image:loc>
      <image:title>Studio Notes - Studio Note #15: You don't need another opinion. You need a decision. - Make it stand out</image:title>
      <image:caption>Lots of opinions, only one can open the door.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vndrstudios.com/studio-notes/studio-note-14</loc>
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      <image:title>Studio Notes - Studio Note #14: The Best Updates don’t Feel New. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Studio Notes - Studio Note #13: If Everything Is Important, Nothing Is Memorable. - Make it stand out</image:title>
      <image:caption>Not everything deserves equal attention.</image:caption>
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      <image:title>Studio Notes - Studio Note #12: Consistency isn’t Boring. - Make it stand out</image:title>
      <image:caption>People don't keep things around because they're exciting. They keep them because they're dependable, familiar and have earned their place.</image:caption>
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      <image:title>Studio Notes - Studio Note #11: Just Because We Can, Doesn’t Mean We Should. - Make it stand out</image:title>
      <image:caption>More often than not, you don’t need as much as you think.</image:caption>
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      <image:title>Studio Notes - Studio Note #10: Professionalism is not the reward for success. It's often the reason for it. - Make it stand out</image:title>
      <image:caption>Packaging matters.</image:caption>
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      <image:title>Studio Notes - Studio Note #09: Nothing Great Exists in a Vacuum. - Make it stand out</image:title>
      <image:caption>Experimental Jetset for 2K by Gingham.</image:caption>
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    <image:image>
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      <image:title>Studio Notes - Studio Note #09: Nothing Great Exists in a Vacuum. - Make it stand out</image:title>
      <image:caption>A remix of legends. 25 years later.</image:caption>
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      <image:title>Studio Notes - Studio Note #08: The First Deliverable isn’t Design. - Make it stand out</image:title>
      <image:caption>Studio survey says…</image:caption>
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      <image:title>Studio Notes - Studio Note #07: Every Brand Makes a Promise - Make it stand out</image:title>
      <image:caption>If you sit down at this place setting, you’re not expecting a burger and fries.</image:caption>
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      <image:title>Studio Notes - Studio Note #06: The best brands aren't mirrors. They're windows. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Studio Notes - Studio Note #05: Stop trying to look bigger. Look more certain. - Make it stand out</image:title>
      <image:caption>Don’s Garage Doors work truck</image:caption>
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    <image:image>
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      <image:title>Studio Notes - Studio Note #05: Stop trying to look bigger. Look more certain. - Make it stand out</image:title>
      <image:caption>Don’s Garage Doors work vehicle</image:caption>
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      <image:title>Studio Notes - Studio Note #4:  What Makes a Good Designer? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Studio Notes - Studio Note #4:  What Makes a Good Designer? - Make it stand out</image:title>
      <image:caption>The aforementioned laptop</image:caption>
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      <image:title>Studio Notes - Studio Note #4:  What Makes a Good Designer? - Make it stand out</image:title>
      <image:caption>Skeletor and He-Man as reimagined by James Jean. These images and more can be found on the Mattel Creations site</image:caption>
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      <image:caption>VNDR Studios Brand Ecosystem diagram</image:caption>
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